In recognition of Breast Cancer Awareness Month, these brands are giving back to foundations and other organizations that support breast cancer research and patient care.
Handful Battle Cry Pink Sports Bra, $54
This Portland-based sports bra company is turning the all-too-real breast cancer statistics into a marketing campaign supporting cancer research and awareness efforts. The “12.5% for the 12.5%” campaign, created in recognition of the 12.5 percent of women in the United States diagnosed with breast cancer each year, will donate 12.5 percent of proceeds from the sale of its Battle Cry Pink sports bra—designed with post-cancer women in mind who may need to factor prosthetics into their sports bra fit—to Young Survival Coalition. Unlike many other Breast Cancer Awareness Month campaigns, this one lasts year-round.
Saucony Unity Kinvara 9 Shoes, $120
This limited-edition shoe from Saucony (which comes in a pink-and-white colorway for Breast Cancer Awareness Month) is the newest release in the brand’s popular Kinvara collection. Twenty percent of the profits from every shoe sale go to breast cancer research through the Dr. Susan Love Research Foundation.
Balega Grit And Grace Enduro Socks, $13
This pair of limited-edition Balega socks marks the fifth year that the brand has supported Breast Cancer Awareness Month through its Grit and Grace Enduro Sock. This year’s socks feature three motivational phrase options on the toes, each of which was submitted to Balega by consumers: “Be the Light,” “Courage Rules” and “Forever Forward.” Balega is donating $1 from every pair sold this October to Breast Cancer Prevention Partners.
CV Skinlabs, Prices Vary By Product
The brand dedicated to creating products for sensitive skin (and for those who have recently fought their way through cancer treatment) is taking the initiative one step further this October by directly supporting Breast Cancer Prevention Partners. Through the end of October, CV Skinlabs is donating 10 percent of all product sales to BCPP—including its Mind + Body + Spirit box, which was designed specifically for cancer patients.
Osprey Breast Cancer Prevention Partners Daylite, $65
Through more than 15 years of collaboration with Breast Cancer Prevention Partners, Osprey has raised an estimated $4.5 million—and they’re not stopping now. Osprey’s new special edition Daylite pack directly supports BCPP, with $10 from every pack sold going to the cause.